How to Make Your Content AI-Resistant (So People Actually Click)

-- MarkGriffin - 07 February 2025

In a world where AI is churning out content faster than you can say “SEO,” standing out is harder than ever. With algorithms capable of spitting out articles, social posts, and even witty headlines in seconds, you’re not just competing with other humans anymore—you’re up against tireless machines. But here’s the thing: human content creators still have a secret weapon—creativity, authenticity, and a knack for connecting with real people.

If you want your content to thrive in this AI-dominated landscape, you need to make it AI-resistant. Not in a “block-the-robots” kind of way, but by creating content so compelling, useful, and human that people can’t help but click, share, and engage.

Here’s how to do it.

1. Say Something New (Or Say It Better)

AI is great at regurgitating facts and stats, but it’s terrible at offering fresh perspectives. If your content is just another rehash of what’s already out there, it’ll drown in the sea of sameness.

Action tip: Find a unique angle. Share your personal experiences, offer bold opinions, or dive deeper into niche topics that generic AI content wouldn’t think to cover.

Example: Writing about productivity? Instead of listing the same old “Top 10 Productivity Hacks,” share a story about the time you tried (and failed) to adopt a “no-meeting week” policy and what you learned from it.

2. Inject Personality and Voice

AI-generated content often sounds polished but soulless. People connect with content that feels real and has a distinct voice.

Action tip: Write like you talk—within reason, of course. Don’t be afraid to add a bit of humour, sass, or vulnerability.

Example: Instead of saying, “Here are three ways to improve your social media strategy,” try something like, “Let’s be honest—your social media strategy might need a bit of CPR. Here’s how to breathe some life into it.”

3. Create Visually Engaging Content

AI can pump out paragraphs, but it struggles to create truly captivating visual content. That’s where you can shine.

Action tip: Break up your text with custom graphics, interactive elements, or just beautifully formatted headings and bullet points. Use charts, infographics, and images to make your content more engaging.

Example: If you’re explaining a complex process, create a simple flowchart instead of relying solely on text.

4. Focus on Emotional Connection

AI can mimic empathy, but it doesn’t feel anything. Humans crave content that makes them feel seen, understood, or inspired.

Action tip: Tap into your audience’s emotions. Address their pain points, celebrate their successes, and speak directly to their experiences.

Example: Writing for small business owners? Acknowledge the stress of wearing multiple hats and offer genuine encouragement alongside practical advice.

5. Double Down on Storytelling

Stories stick. They’re memorable, relatable, and uniquely human.

Action tip: Weave storytelling into your content. Share case studies, customer success stories, or even anecdotes from your own journey.

Example: Instead of saying, “Our product improves efficiency by 20%,” tell the story of a customer who used your product to save hours of work each week and finally had time to take a much-needed holiday.

6. Build Authority Through Original Research

AI pulls data from existing sources; it can’t conduct original research. This is your chance to shine.

Action tip: Conduct surveys, run experiments, or analyse your own data to create content that no one else has.

Example: Instead of writing a generic “State of Marketing in 2025” piece, survey 500 marketers and share exclusive insights.

7. Engage Your Audience Directly

AI doesn’t engage in conversations (yet). People value content creators who listen and respond.

Action tip: Invite comments, questions, and feedback. Be present on social media and in the comments section of your blog.

Example: End your posts with questions like, “What’s your biggest challenge with content creation right now? Let me know in the comments.”

8. Go Beyond the Basics with Expert Insights

AI can compile facts, but it lacks the depth that comes from real-world experience.

Action tip: Partner with industry experts or share your own hard-earned insights.

Example: Interview a thought leader and sprinkle their insights throughout your content to add credibility and depth.

9. Prioritise Quality Over Quantity

AI can churn out content at breakneck speed. That doesn’t mean you should.

Action tip: Focus on creating fewer, high-quality pieces that genuinely serve your audience.

Example: Instead of publishing five mediocre blog posts a week, invest time in one comprehensive, well-researched article.

10. Keep SEO in the Picture (But Don’t Obsess)

Yes, you still need to think about search engines. But don’t write solely for algorithms.

Action tip: Write for humans first, but keep SEO best practices in mind. Use keywords naturally, optimise meta tags, and ensure your site is fast and mobile-friendly.

Example: Craft headlines that are both intriguing for readers and keyword-rich for search engines, like “How to Make Your Content AI-Resistant (So People Actually Click).”

The secret to making your content AI-resistant? Be more human. Lean into creativity, personality, and authenticity. Share stories, connect emotionally, and offer unique insights that only you can provide.

AI might be fast, but it’ll never replace the magic of content that speaks directly to people’s hearts and minds. So go out there and create something worth clicking on.